Data that helps you make the right decisions.

Effective strategy starts with the right data and the ability to read them well. I help you understand your market, your customers and their needs, as well as how your competitors operate. Together we uncover the insight that will move your brand forward.

Tailor‑made research

Business & Marketing & Data

Holistic approach

Get the data and insight you need to grow.

First Consultation
First Consultation

What brands most often ask for

Every brand starts from a different place. Sometimes we build from scratch, sometimes we redefine the brand for a changing market. The goal is always the same: to set a clear direction and make the brand usable in everyday work. Strategy is where the real work only begins.

  • Business situation analysis & diagnostic

    As part of a full diagnostics we look at the broader context of your company and brand and define the key challenges.

  • Customer research and CX analytics

    Understand how customers think, decide and perceive your brand across channels and touchpoints

  • Brand audit and overall brand health

    Evaluate your brand’s health, relevance, differentiation and perception. And where needed, design appropriate measurement.

  • Market mapping and competitive benchmarking

    Discover new opportunities and identify white spaces in the market. We define where you can strengthen or clearly differentiate.

  • Insight development & creation

    Using research and data, I uncover the key insight that unlocks your brand strategy.

15+ years

of building brands with clear strategy and deeply data‑based thinking.

Why work with me

  • 15+ years in the field

    Experience with global and local brands across markets, segments, categories and growth stages.

  • Multidisciplinary

    I connect business, brand, research, AI and data into one coherent strategic framework.

  • Systemic thinking

    I see patterns, uncover root causes and structure complex situations into clear strategies.

  • Partnership

    A strategic partner for C‑level and marketing teams, with a focus on trust and tangible results.

More about me
A collection of black and white logos for various brands including Red Bull, Hard Rock Cafe, Havlik Apotheka, Barlife, Freshlabels, Oraculm, Danone, RC, Grey, Sportegy, Kaspen Jung Matt, PACE, Agency, Rémy Cointreau, Pen Production.

Reference

  • “Patience, deep experience, energy and a strategic view of everything. That is what Michaela brought into our collaboration. Together we gave ePace a clear brand face, anchored its values and everything connected to the brand. Beyond that, Michaela has become a long‑term partner in the strategic set‑up of our clients’ projects and a driving force behind their development. Her broad overlap into PR, media, strategy and her instinct for brand and choosing the right priorities on each project is a compass I value highly and rely on. I know that when we work with her, we are doing the maximum for the success of every project we collaborate on.”

    — Jaroslav Novák, CEO ePace

  • “Michaela is a strong personality – and it shows in her work. She is highly empathetic, communicative and understands both the client side and the agency side. She knows how to connect these two worlds so that both parties are genuinely satisfied. In my ten years in agencies, I have never met a strategist like her. She fits me both professionally and personally – she creates with perspective, yet with 100% focus on what the brand needs. I will be truly happy if we meet again on another project. You pushed me further without even knowing it – thank you for that.”

    — Michaela Vlčanová, Account director WMC Grey

  • “For me, Michaela is synonymous with brand strategy, complex thinking about a project and deep work with data and analytics – which you simply cannot do marketing without. What stood out was the precision she put into building the strategy, including workshops and tasks for the team. I hugely appreciate her approach, open and transparent communication, project leadership and expertise. And as a bonus, she is an incredibly kind, down‑to‑earth woman. From my side, I can warmly recommend Michaela into any team, on strategic projects and for personal mentoring.”

    — Katka Lusková, Brand manager & CEO

  • “I met Michaela – aka the queen of marketing strategies – through a mentoring programme I joined in the early stages of my business. I had a rough idea of what I wanted to do and how, but I was missing solid foundations to really grow my business. Michaela came in, listened – and then things started moving. She pulled out brilliant tips on tools, articles and personality tests. She sparked a lot of great ideas and helped me understand and set up key processes. I admire her for her incredible overview of brands, trends and, equally, data. Working with Michaela has been one of the most enjoyable collaborations I have ever had, and I wish everyone could have a mentor like her. Thank you.”

    — Kristyna Slavev, Founder & CEO Holka ze skříně

  • “During our work on strategic development projects, I saw first‑hand how accurately Michaela can analyse a situation, identify key factors and design strategies that create long‑term value for the company. Her attention to detail and thorough analysis are indispensable for successful planning and execution. Michaela is someone I can rely on completely – she always keeps her commitments and meets deadlines, which is crucial for smooth project delivery. Her extensive experience in strategic management and her ability to perform effectively under pressure make her an invaluable member of any team. Michaela, thank you so much.”

    — Tereza Jakubíková, Account manager P&P Media

  • “Working with Michaela was a professional and personal pleasure. Professionally, as a copywriter, I had access to a clear strategy and a sharp briefing: who the website was for, what needed to be said and why. Michaela also shared a lot of insight into her client’s business, so I knew exactly which tone of voice to use and what to reflect in the copy. On a personal level, it was a joy because Michaela is not only a top professional, but also a warm and empathetic person. She builds on both experience and data – and always goes the extra mile. The outputs she delivers meet the strategic goals, support the client’s business and still reflect real human values.”

    — Zdenka Linka, Senior B2B Copywriter

  • “Thank you so much – you’ve helped us reach a whole new level.”

    — Jan Koukal, CEO Sportegy

  • "Michaela is a very structured and detail oriented person. I appreciated how prepared she was for all of our meetings and how she was able to bring different perspectives to our brainstorming sessions."

    — Sunethra Gouri Boyinova, CEO Samepath & Product manager MIRO

  • “Thanks to the professional Sportegy team, we received highly qualified support – not only expert, but also precise and very creative. They helped us in every phase of marketing support: from target group and competitor analysis, through the creation of marketing materials, to setting campaign profiles and social media promotion. Throughout the collaboration, the long‑term, rich experience of Ing. Michaela Přindišová was clearly visible – and a huge benefit. My thanks go to the whole team led by Jan Koukal for an excellent partnership.”

    — Ivana Vévodová, Owner EBM Brno (+ Krumlovský Vltavín)

Marketing research fees

Diskuze s klientem o strategii značky a komunikačních prioritách

Individual Consultation
CZK 4,500 / 90 minutes

Ideal when you need fast orientation and clarity in one concrete situation or problem.

  • 90‑minute strategic online consultation

  • Preparation for each consultation

  • Recommendations and outline of next steps

  • One‑off consultation tailored to your needs

  • Option for in‑person consultation in Prague (subject to availability)

  • One‑off collaboration

Mentoring a business consulting pro management a marketingový tým

Strategic Sparring
from CZK 18,900 / month

For founders and C‑level leaders who want a long‑term strategic partner.

  • Ongoing monthly collaboration

  • 4 hours of consultations per month

  • Regular sessions plus quick sparring via email or chat

  • Always with preparation, constructive recommendations and clear next steps

  • Option to lead your internal marketing team

  • Flexible set‑up based on company needs

Michaela Přindišová při práci na strategii značky a komunikace

Bespoke Research
Custom pricing

Ideal when you want to understand your customers, trends or competitors in depth – or set up the right brand measurement.

How pricing works

  • Intro meeting where we define your key questions, challenges and goals.

  • I prepare a tailored proposal with recommended methodology, timeline and budget.

  • Second meeting where we review the proposal, refine the brief and align expectations.

  • Final price always reflects project scope, defined objectives and the size of the team involved.

Let’s Start…

Consultation: this is where everything begins. Whether you decide to work together on a larger project or not, the first step is a conversation. I offer the first 20 minutes free of charge. I want to understand your context, and you should have the chance to see how I think and work. Your brand deserves a strategic partner you trust and genuinely connect with.

First consultation
First consultation
Diskuze s klientem o strategii značky a komunikačních prioritách

Contact

hello@michaelaprindisova.com

Ing. Michaela Přindišová
Čertův Vršek, Praha 8
IČO: 01892282